What a nice little movie! Filmmaker Jan Cervený just made this clip, 3:53 minutes long from and about the shop. In Danish, but you do not need a translation to understand how the bicycles are built by hand, and to get the overall meaning of the Sögreni attitude towards craftmanship.
Mamiko out of Japan wrote us a friendly e-mail with pictures of Sögreni Bells spotted all over Japan. How nice! Thanks a million, and as one can see, a Sögreni Bell fits all bicycles. http://out-man.jp/829/
About a year ago Mr Tsusumi of Hitoyoshi, Japan, sent us a picture of his Sögreni Copper Bell, and now he is back with an update. The bell is aging nicely, we must say. Mr Tsutsumi also had a bicycle accident earlier this year, broke his clavicle and a rib…but the bicycle survived without a scratch! This is what happens when you use quality equipment. Thanks for the update and godspeed, Mr Tsutsumi.
Meet Jimmy, the proud owner of a brand new Young Shatterhand, painted in the “Maria” colour. This is his third Sögreni in 30 years. No the old ones did not break down or rusted away – but got stolen from evil mischiefs. Jimmy claims that the upright sitting position is good for his back, and he is correct, you sit quite straight on the Young Shatterhand. We wish Jimmy all the best with his new bicycle, and do not hope that we will need to make him a new one ever again.
Sögreni has been in the press hundreds of times during the last 20 years or so, but unfortunately we did not save everything. But the other day we found a bag of magazines and newspapers from all over the world, and started scanning. When the scanner broke down, we started taking pictures with a smartphone. Some are easy to read, others not. Enjoy!
This Danish gentleman came by the shop yesterday, and asked if we remembered the day when we sold him this bicycle. We came to be a little silent, as nobody really could remember anything about this one, but after a short while one of the guys stuttered “was it around 2002 or something like that…?” The gentleman laughed, and told us that this particular bicycle was from 1988, and that he had used it ever since getting to work. Not all the time during winter, due to the racer tires. But still…we would say this is a very fresh 26-year old bicycle. Thank you so much for stopping by! It made our day.
Danish publishing giant Aller Media has just released The Nordic Courier, a lifestyle magazine for iPad, only possible to read if you download it in iTunes. In Japanese, and aimed at the Scandinavian-design-crazy consumer market. Sögreni is (of course!) one of the designers mentioned in the magazine – the article is called “How it’s made a Sögreni Bike”.
The Nordic Courier
There is also a video See the video
Andy is an old friend of and employee at Sögreni, and a few months ago he came along, bringing along an old bicyle frame and a few parts, probably about fifty years old or so. Andy wanted us to restore and build a completely new bicycle out of this heap of…interesting bicycle parts, and this is the result!
The perfect transportation machine for the city, where you easily can get home with your child sitting in front, and a big load of groceries in the same time. Notice the rims painted in the same colour as the frame, that detail really makes this bicycle truly elegant. And it might be hard to see, but there is also an electric engine hidden in the central metal box.
If you have a dream about some crazy or just unique bicycle that you want to come true, well everything is possible. Just send us an e-mail. Andy’s bicycle took about 12 weeks all in all from start to finish.