Watch the new video!

What a nice little movie! Filmmaker Jan Cervený just made this clip, 3:53 minutes long from and about the shop. In Danish, but you do not need a translation to understand how the bicycles are built by hand, and to get the overall meaning of the Sögreni attitude towards craftmanship.

Mr Tsutsumis Bell – part two

About a year ago Mr Tsusumi of Hitoyoshi, Japan, sent us a picture of his Sögreni Copper Bell, and now he is back with an update. The bell is aging nicely, we must say. Mr Tsutsumi also had a bicycle accident earlier this year, broke his clavicle and a rib…but the bicycle survived without a scratch! This is what happens when you use quality equipment. Thanks for the update and godspeed, Mr Tsutsumi.

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Jimmy’s new (but third) Sögreni

Meet Jimmy, the proud owner of a brand new Young Shatterhand, painted in the “Maria” colour. This is his third Sögreni in 30 years. No the old ones did not break down or rusted away – but got stolen from evil mischiefs. Jimmy claims that the upright sitting position is good for his back, and he is correct, you sit quite straight on the Young Shatterhand. We wish Jimmy all the best with his new bicycle, and do not hope that we will need to make him a new one ever again.

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Looking back…you find old magazines and newspapers!

Sögreni has been in the press hundreds of times during the last 20 years or so, but unfortunately we did not save everything. But the other day we found a bag of magazines and newspapers from all over the world, and started scanning. When the scanner broke down, we started taking pictures with a smartphone. Some are easy to read, others not. Enjoy!

"Copenhagen Shopping Strike" Navigator Magazine (UK) June 2004

“Copenhagen Shopping Strike” Navigator Magazine (UK) June 2004

"Danish Modern" W Magazine (US) June 2006.

“Danish Modern” W Magazine (US) June 2006.

"Cyklen som designobjekt" Politiken (DK) September 2005 - Page 1

“Cyklen som designobjekt” Politiken (DK) September 2005 – Page 1

"Cyklen som designobjekt" Politiken (DK) September 2005 - Page 2

“Cyklen som designobjekt” Politiken (DK) September 2005 – Page 2

"As you bike it" Navigator Magazine (UK) September 2005

“As you bike it” Navigator Magazine (UK) September 2005

"Cykelmageren i Sankt Peders Stræde" KBH Magazine September 2005 - Page 1

“Cykelmageren i Sankt Peders Stræde” KBH Magazine September 2005 – Page 1

"Cykelmageren i Sankt Peders Stræde" KBH Magazine September 2005 - Page 2

“Cykelmageren i Sankt Peders Stræde” KBH Magazine September 2005 – Page 2

"Cykeldesigner får ideerne på Cuba" - Søren 50 years. Politiken (DK) October 2005

“Cykeldesigner får ideerne på Cuba” – Søren 50 years. Politiken (DK) October 2005

"Bike with a vengeance" CityMagazine (HK) January 2008 - Page 1

“Bike with a vengeance” CityMagazine (HK) January 2008 – Page 1

"Bike with a vengeance" CityMagazine (HK) January 2008 - Page 2

“Bike with a vengeance” CityMagazine (HK) January 2008 – Page 2

"Un velo beau comme un camion" Espaces Contemporains (FR) July 2010

“Un velo beau comme un camion” Espaces Contemporains (FR) July 2010

"Green Mobility" Green Mobility No6 (JP) August 2011

“Green Mobility” Green Mobility No6 (JP) August 2011

"Langhelg i København" Norwegian version of SAS Inflight Magazine (NO) December 2009

“Langhelg i København” Norwegian version of SAS Inflight Magazine (NO) December 2009

"Veel hout en de mooiste designklassiekers" Eigenhuis & Interierur (NL) December 2002

“Veel hout en de mooiste designklassiekers” Eigenhuis & Interierur (NL) December 2002

"Med lys og lygte" Politiken Design Issue (DK) March 2005

“Med lys og lygte” Politiken Design Issue (DK) March 2005

"Sögreni" 4 Travel Community Magazine (JP) June 2010

“Sögreni” 4 Travel Community Magazine (JP) June 2010

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 1

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 1

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 2

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 2

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 3

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 3

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 4

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 4

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 5

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 5

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 6

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 6

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 7

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 7

"Cykel af sølv" Alt om smykker og ure (DK) May 2009

“Cykel af sølv” Alt om smykker og ure (DK) May 2009

This Sögreni bicycle was born in 1988

This Danish gentleman came by the shop yesterday, and asked if we remembered the day when we sold him this bicycle. We came to be a little silent, as nobody really could remember anything about this one, but after a short while one of the guys stuttered “was it around 2002 or something like that…?” The gentleman laughed, and told us that this particular bicycle was from 1988, and that he had used it ever since getting to work. Not all the time during winter, due to the racer tires. But still…we would say this is a very fresh 26-year old bicycle. Thank you so much for stopping by! It made our day.

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The Nordic Courier

Danish publishing giant Aller Media has just released The Nordic Courier, a lifestyle magazine for iPad, only possible to read if you download it in iTunes. In Japanese, and aimed at the Scandinavian-design-crazy consumer market. Sögreni is (of course!) one of the designers mentioned in the magazine – the article is called “How it’s made a Sögreni Bike”.
The Nordic Courier

There is also a video See the video

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Andy’s new old bicycle

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Andy is an old friend of and employee at Sögreni, and a few months ago he came along, bringing along an old bicyle frame and a few parts, probably about fifty years old or so. Andy wanted us to restore and build a completely new bicycle out of this heap of…interesting bicycle parts, and this is the result!

The perfect transportation machine for the city, where you easily can get home with your child sitting in front, and a big load of groceries in the same time. Notice the rims painted in the same colour as the frame, that detail really makes this bicycle truly elegant. And it might be hard to see, but there is also an electric engine hidden in the central metal box.

If you have a dream about some crazy or just unique bicycle that you want to come true, well everything is possible. Just send us an e-mail. Andy’s bicycle took about 12 weeks all in all from start to finish.