Sögreni to represent Denmark together with other world-class Danish design in Japan

If you happen to be in the Japanese town of Kanazawa in August, be sure to stop by the 21st Century Museum of Contemporary Art. There Sögreni together with around 70 other exhibitors will display some of the best examples of Danish design like chairs from Børge Mogensen, the small pen from Novo Nordisk used by people affected by diabetes all over the world, glassware from Tora Urup and many others.

The title of the exhibition is “Everyday Life – Signs of Awareness”. What you see on the Pictures are 1) all the parts needed to make a classic chair: the KEVI 2533, designed by Jørgen Rasmussen back in 1958 – and 2) the actual Sögreni bicycle as presented in Japan, a Sögreni Classic. This model is also called the Louisiana bicycle after beeing shown at the Louisiana Museum at Humlebæk, Denmark for many years.

Links to the museum www.kanazawa21.jp and Danish Statens Kunstfond www.kunst.dk

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A completely gorgeous store

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Together with 26 other carefully selected stores, places, coffee shops and restaurants, Søgreni was on the latest “things-you-must-see-in-Copenhagen” from Conde Nest Traveller. They write “Sögreni takes you straight to the zenith of its (Copenhagens) hipster cycling scene” among other things. A very fine listing we are really happy about. Please come and stop by any time soon again! See all listings here

How we produce the Sögreni Lamps

Sometimes people visiting us do not really believe that we are so old-fashioned when it comes to how we produce our bicycles and accessories. But we are: almost everything is done by hand and very slowly put together. This way, we can control the quality and make sure that a customer from let us say Canada, Japan or India does not have to send the item back to us after a few weeks because it is broken. Like the lamps: this is how it looks when we put them together. Each set of lamps takes around one and a half hour to get perfectly right and tested. So all things considered, we think the current pricetag of 111 euros for a set is a fair price.

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What a guidebook in the happiest country on earth writes about us

A newly published Norwegian guidebook listed Sögreni recently. The title “Tråkk i vei på en designklassiker” translates roughly into “Go ahead and explore the road on a designers’ classic”. Norwegian is not for everybody, but let us tell you that the guidebook very politely describes the company, the shop and the processes that are used to make some of the finest bicycles around the globe.

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Nile meets Copenhagen

Swiss clothing company NILE used some Sögreni accessories for their latest catalogue, and also shot a video in the city. See it for glimpses of what makes our city so great: the water, the buildings and atmosphere – and the bicycles! Watch it here

NILE puts it like this – now is the time to train your German: “Ein inspirierendes Date mit der Hauptstadt im Norden. Das Nebeneinander von historischen Gebäuden und moderner Architektur hat uns fasziniert. Ist es doch der perfekte Laufsteg für den NILE Herbst. Mit Vintage und Modernität. Mit Natur und Urbanität. Mit Kultur und Architektur. Mit Wasser und frischer Luft. Mit Bike und Walking. Mit Easy-going à la Dänemark. Mit Eat&Drink. Mit Green und Organic. Mit viel Handwerk und Design. NILE meets Copenhagen”.
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Pictures for Lufthansa Magazine

Danish photographer Dennis Stenild came by the store together with two young models to borrow a few Sögreni bicycles for a photoshoot. This was the result, and the next time you sit comfortably in your seat heading for Frankfurt, New York or Rio de Janeiro and you fly with Lufthansa, the inflight magazine in the seatpocket in front of you just might contain these pictures, as they were shot for the Lufthansa Magazine.

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Black bicycle, shiny golden metal

unnamed unnamed1 Phil from San Francisco wrote us the other day: “I finally had time to install a new custom bell that I got from your shop on a recent visit to Copenhagen. We loved visiting your city and touring around on bikes! Thanks for the memory that I can now use on my daily commute to work”. What a beautiful combination, and especially the chain is a nice touch. Thanks for sharing, Phil!

Petit Futé:Nouvelle édition DANEMARK – FEROE

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French travel publication Petit Futé has included Sögreni in their 2015 edition. Our french is quite bad, but “Voilà plus de trente ans que Søren s’impose comme le créateur de vélos personnalisés. Les vélos de cette enseigne ultra renommée à Copenhague deviennent des oeuvres d’art, des objets uniques puisque chacun peut fabriquer, imaginer son propre vélo. Les pièces sont assemblées à la main avec les meilleurs matériaux, et une attention toute particulière est portée au design. Le temple du vélo sur mesure. Mais cela a un prix, bien sûr”…translates into something like

“For over thirty years Søren has established itself as the creator of custom bikes. The bikes of this ultra-famous brand in Copenhagen become artworks, unique items since everyone can make his own bike. The pieces are hand assembled with the finest materials, and special attention is paid to design. The custom bike temple. But this has a price, of course…”

Thanks for listing us!