A newly published Norwegian guidebook listed Sögreni recently. The title “Tråkk i vei på en designklassiker” translates roughly into “Go ahead and explore the road on a designers’ classic”. Norwegian is not for everybody, but let us tell you that the guidebook very politely describes the company, the shop and the processes that are used to make some of the finest bicycles around the globe.
Swiss clothing company NILE used some Sögreni accessories for their latest catalogue, and also shot a video in the city. See it for glimpses of what makes our city so great: the water, the buildings and atmosphere – and the bicycles! Watch it here
NILE puts it like this – now is the time to train your German: “Ein inspirierendes Date mit der Hauptstadt im Norden. Das Nebeneinander von historischen Gebäuden und moderner Architektur hat uns fasziniert. Ist es doch der perfekte Laufsteg für den NILE Herbst. Mit Vintage und Modernität. Mit Natur und Urbanität. Mit Kultur und Architektur. Mit Wasser und frischer Luft. Mit Bike und Walking. Mit Easy-going à la Dänemark. Mit Eat&Drink. Mit Green und Organic. Mit viel Handwerk und Design. NILE meets Copenhagen”.
Danish photographer Dennis Stenild came by the store together with two young models to borrow a few Sögreni bicycles for a photoshoot. This was the result, and the next time you sit comfortably in your seat heading for Frankfurt, New York or Rio de Janeiro and you fly with Lufthansa, the inflight magazine in the seatpocket in front of you just might contain these pictures, as they were shot for the Lufthansa Magazine.
Phil from San Francisco wrote us the other day: “I finally had time to install a new custom bell that I got from your shop on a recent visit to Copenhagen. We loved visiting your city and touring around on bikes! Thanks for the memory that I can now use on my daily commute to work”. What a beautiful combination, and especially the chain is a nice touch. Thanks for sharing, Phil!
Dane Frederikke Brasch is living in London, but of course chooses a Sögreni bicycle for her daily trips around the city. She also runs a blog about running, fashion, street style and lots more.
Good stuff, check it out here!
French travel publication Petit Futé has included Sögreni in their 2015 edition. Our french is quite bad, but “Voilà plus de trente ans que Søren s’impose comme le créateur de vélos personnalisés. Les vélos de cette enseigne ultra renommée à Copenhague deviennent des oeuvres d’art, des objets uniques puisque chacun peut fabriquer, imaginer son propre vélo. Les pièces sont assemblées à la main avec les meilleurs matériaux, et une attention toute particulière est portée au design. Le temple du vélo sur mesure. Mais cela a un prix, bien sûr”…translates into something like
“For over thirty years Søren has established itself as the creator of custom bikes. The bikes of this ultra-famous brand in Copenhagen become artworks, unique items since everyone can make his own bike. The pieces are hand assembled with the finest materials, and special attention is paid to design. The custom bike temple. But this has a price, of course…”
Thanks for listing us!
Talented Danish bloggers Christian Thisted and Klaes Vangsgaard are running this site. “We will write about people of craftsmanship, expertise, inspiration and achievements. We celebrate the warmhearted and the extraordinary”. This is what they wrote about Sögreni just a few weeks ago. jacquesbaroque.com/sogreni
Just before christmas, we finally sat down and made a newsletter, it was a very long time since the last one. If you want to subscribe, just add your e-mail in the small box on the left hand side on almost all pages on this website. We will only send you a newsletter when there is something we really want to tell you about – every other month or so. Welcome aboard!
What a nice little movie! Filmmaker Jan Cervený just made this clip, 3:53 minutes long from and about the shop. In Danish, but you do not need a translation to understand how the bicycles are built by hand, and to get the overall meaning of the Sögreni attitude towards craftmanship. It is also possible to get English subtitles, look in the down right corner of the YouTube video player for the button.
Sögreni has been in the press hundreds of times during the last 20 years or so, but unfortunately we did not save everything. But the other day we found a bag of magazines and newspapers from all over the world, and started scanning. When the scanner broke down, we started taking pictures with a smartphone. Some are easy to read, others not. Enjoy!