What a guidebook in the happiest country on earth writes about us

A newly published Norwegian guidebook listed Sögreni recently. The title “Tråkk i vei på en designklassiker” translates roughly into “Go ahead and explore the road on a designers’ classic”. Norwegian is not for everybody, but let us tell you that the guidebook very politely describes the company, the shop and the processes that are used to make some of the finest bicycles around the globe.

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Nile meets Copenhagen

Swiss clothing company NILE used some Sögreni accessories for their latest catalogue, and also shot a video in the city. See it for glimpses of what makes our city so great: the water, the buildings and atmosphere – and the bicycles! Watch it here

NILE puts it like this – now is the time to train your German: “Ein inspirierendes Date mit der Hauptstadt im Norden. Das Nebeneinander von historischen Gebäuden und moderner Architektur hat uns fasziniert. Ist es doch der perfekte Laufsteg für den NILE Herbst. Mit Vintage und Modernität. Mit Natur und Urbanität. Mit Kultur und Architektur. Mit Wasser und frischer Luft. Mit Bike und Walking. Mit Easy-going à la Dänemark. Mit Eat&Drink. Mit Green und Organic. Mit viel Handwerk und Design. NILE meets Copenhagen”.
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Pictures for Lufthansa Magazine

Danish photographer Dennis Stenild came by the store together with two young models to borrow a few Sögreni bicycles for a photoshoot. This was the result, and the next time you sit comfortably in your seat heading for Frankfurt, New York or Rio de Janeiro and you fly with Lufthansa, the inflight magazine in the seatpocket in front of you just might contain these pictures, as they were shot for the Lufthansa Magazine.

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Black bicycle, shiny golden metal

unnamed unnamed1 Phil from San Francisco wrote us the other day: “I finally had time to install a new custom bell that I got from your shop on a recent visit to Copenhagen. We loved visiting your city and touring around on bikes! Thanks for the memory that I can now use on my daily commute to work”. What a beautiful combination, and especially the chain is a nice touch. Thanks for sharing, Phil!

Petit Futé:Nouvelle édition DANEMARK – FEROE

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French travel publication Petit Futé has included Sögreni in their 2015 edition. Our french is quite bad, but “Voilà plus de trente ans que Søren s’impose comme le créateur de vélos personnalisés. Les vélos de cette enseigne ultra renommée à Copenhague deviennent des oeuvres d’art, des objets uniques puisque chacun peut fabriquer, imaginer son propre vélo. Les pièces sont assemblées à la main avec les meilleurs matériaux, et une attention toute particulière est portée au design. Le temple du vélo sur mesure. Mais cela a un prix, bien sûr”…translates into something like

“For over thirty years Søren has established itself as the creator of custom bikes. The bikes of this ultra-famous brand in Copenhagen become artworks, unique items since everyone can make his own bike. The pieces are hand assembled with the finest materials, and special attention is paid to design. The custom bike temple. But this has a price, of course…”

Thanks for listing us!

The Sögreni newsletter

Just before christmas, we finally sat down and made a newsletter, it was a very long time since the last one. If you want to subscribe, just add your e-mail in the small box on the left hand side on almost all pages on this website. We will only send you a newsletter when there is something we really want to tell you about – every other month or so. Welcome aboard!

Watch the new video!

What a nice little movie! Filmmaker Jan Cervený just made this clip, 3:53 minutes long from and about the shop. In Danish, but you do not need a translation to understand how the bicycles are built by hand, and to get the overall meaning of the Sögreni attitude towards craftmanship. It is also possible to get English subtitles, look in the down right corner of the YouTube video player for the button.

Looking back…you find old magazines and newspapers!

Sögreni has been in the press hundreds of times during the last 20 years or so, but unfortunately we did not save everything. But the other day we found a bag of magazines and newspapers from all over the world, and started scanning. When the scanner broke down, we started taking pictures with a smartphone. Some are easy to read, others not. Enjoy!

"Copenhagen Shopping Strike" Navigator Magazine (UK) June 2004

“Copenhagen Shopping Strike” Navigator Magazine (UK) June 2004

"Danish Modern" W Magazine (US) June 2006.

“Danish Modern” W Magazine (US) June 2006.

"Cyklen som designobjekt" Politiken (DK) September 2005 - Page 1

“Cyklen som designobjekt” Politiken (DK) September 2005 – Page 1

"Cyklen som designobjekt" Politiken (DK) September 2005 - Page 2

“Cyklen som designobjekt” Politiken (DK) September 2005 – Page 2

"As you bike it" Navigator Magazine (UK) September 2005

“As you bike it” Navigator Magazine (UK) September 2005

"Cykelmageren i Sankt Peders Stræde" KBH Magazine September 2005 - Page 1

“Cykelmageren i Sankt Peders Stræde” KBH Magazine September 2005 – Page 1

"Cykelmageren i Sankt Peders Stræde" KBH Magazine September 2005 - Page 2

“Cykelmageren i Sankt Peders Stræde” KBH Magazine September 2005 – Page 2

"Cykeldesigner får ideerne på Cuba" - Søren 50 years. Politiken (DK) October 2005

“Cykeldesigner får ideerne på Cuba” – Søren 50 years. Politiken (DK) October 2005

"Bike with a vengeance" CityMagazine (HK) January 2008 - Page 1

“Bike with a vengeance” CityMagazine (HK) January 2008 – Page 1

"Bike with a vengeance" CityMagazine (HK) January 2008 - Page 2

“Bike with a vengeance” CityMagazine (HK) January 2008 – Page 2

"Un velo beau comme un camion" Espaces Contemporains (FR) July 2010

“Un velo beau comme un camion” Espaces Contemporains (FR) July 2010

"Green Mobility" Green Mobility No6 (JP) August 2011

“Green Mobility” Green Mobility No6 (JP) August 2011

"Langhelg i København" Norwegian version of SAS Inflight Magazine (NO) December 2009

“Langhelg i København” Norwegian version of SAS Inflight Magazine (NO) December 2009

"Veel hout en de mooiste designklassiekers" Eigenhuis & Interierur (NL) December 2002

“Veel hout en de mooiste designklassiekers” Eigenhuis & Interierur (NL) December 2002

"Med lys og lygte" Politiken Design Issue (DK) March 2005

“Med lys og lygte” Politiken Design Issue (DK) March 2005

"Sögreni" 4 Travel Community Magazine (JP) June 2010

“Sögreni” 4 Travel Community Magazine (JP) June 2010

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 1

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 1

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 2

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 2

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 3

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 3

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 4

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 4

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 5

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 5

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 6

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 6

"Framtiden på två-tre hjul" Form (SE) at Swedish Furniture Fair 2001 - Page 7

“Framtiden på två-tre hjul” Form (SE) at Swedish Furniture Fair 2001 – Page 7

"Cykel af sølv" Alt om smykker og ure (DK) May 2009

“Cykel af sølv” Alt om smykker og ure (DK) May 2009